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Backed by online data captured from over 1 million men, the new products for hair, face and body are designed to better serve diverse self-care needs for men.
March 15, 2022
By: Lianna Albrizio
Associate Editor
As men’s personal care behaviors have evolved over the pandemic, direct to consumer personalized men’s self-care brand Hawthorne is launching with Target this month in what will be one of the retail giant's largest-ever launches for the men’s care aisle with more than 1,200 stores with 14 new, co-developed stock-keeping units. Backed by Hawthorne’s online survey data captured from over 1 million men on their grooming needs and preferences, the new products for hair, face, and body come...
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